Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you can get cheap and widespread publicity from a number of different outlets and media.

What is a Press Release?

Before you can integrate a press release into a marketing strategy, you need a solid understanding of what the document entails. To quote our own article[1] on how to write a press release,

A press release is a summary of important news related to your company. You’ll essentially write a press release, then send it to several news organizations so they’re aware of what’s happening. If they’re interested, they’ll write about the news in their publications.

To be more specific, press releases aren’t normally written for page copy. Instead, they catch the attention of the people who do write the news, so they can decide if they want to pursue the lead.

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