Sales Deck Content

The day has come for a significant sales meeting. At the table (or on Zoom) sit decision makers, waiting for your sales rep with restless expectation.

Your rep starts speaking. First slide up? It’s about your company, of course. 

Hold it right there! Let’s talk Sales Deck 101. 

Build a bridge—and invite them to cross

Whatever you and your reps have done to get to this table, you’ve earned yourselves an audience. The next step: to build affinity (a bridge), and make your pitch relevant to their lives (invitation to cross). To do this, your deck has got to start with a shared context: the issues that make your solutions matter. In other words (as taught by countless sales programs), you must earn the right to sell. 

For effective sales deck copywriting, this requires knowing exactly where you want to land (your positioning statement)—then building a mini-narrative to cleanly arrive. In doing so, you frame the issue—demonstrating an accurate grasp of mindset, and a crisp summary of hopes and pains, objectives and long-range vision. 

Congratulations. With this new opener, you’ve got their attention! Your prospect leans forward, even pricking their ears—converting from restless to intently listening. 

And just like that: your rep is well on her way.  

Tell a simple, powerful story

The hardest part is done. Time now to play out your solution. For your pitch to work, your pitch deck must shine as brightly as your offering. 

Step by step, we build your story, transforming your prospect into the hero—and your rep into their necessary guide. By the end of your pitch, your prospects come to believe that your company understands their challenges better than anyone else. And that you’re the only ones who can lead them to palpable victory.  

In 13-15 slides tops, the magic unfolds.  

Big ideas, distilled to their essence

Team up with the expert copywriters at MarketSmiths to craft a razor-sharp pitch deck that’s crisp, compelling, and powerfully persuasive. Having written many a revenue-driving sales deck, we know what works—and what doesn’t.