Public Relations (PR) Materials You Need To Be Successful

First, build your target media list which can include news outlets, journalists, bloggers and anyone else who will have influence recruiting people to attend your event. After your list is completed, write a pitch with a compelling subject line, personalize your email, attach your press release and take a breath. If you’ve followed the appropriate steps and included all of the necessary elements, then people will be sure to attend the event you’ve put your blood, sweat, and tears into.

Press release tips

There’s no need to worry about writing a good press release because it’s been done before. 

Here are some tips from PR professionals summed up into one statement:

  1. Don’t be generic, show what you’re pitching
  2. Capture the whole story in the headline/subhead
  3. Assume most journalists won’t read past the headline
  4. Put the news in context to show the importance
  5. Tie it to larger events happening in the world
  6. Communicate that you or your business have an authentic story to share
  7. Be factual, not flowery

These tips will only better your press release. When we all come together and share our knowledge of public relations, we can avoid all PR disasters, or at least try to.

Media kit

A media kit is a public relations tool that is often times confused with a press kit. A press kit covers timely events for immediate coverage, while a media kit gives a general overview of your brand and is mainly used by influencers and brands.

One of the first things to do before you start making your media kit is to gather all of your information.

Then, there are a few elements that go into every media kit, those being:

 Elements of a media kit
 

Of course, as a PR professional you have your personal goals and unique take on your business, so while including these elements be sure to show some creativity. Because how would you expect your reader to be engaged if you sound like every other media kit out there?

Tip: Learn how to incorporate your media kit into the ultimate PR campaign[1]

Electronic press kit (EPK)

Every dream of being a rockstar? Then you should definitely learn about making an EPK.

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