Make public relations a bit simpler by learning all about PR materials that will impress clients and co-workers.
From influencers trying to go viral, to a company hoping to improve their overall brand image, there is a PR tactic for every problem you may face.
Sure, sometimes you have to be a little scrappy and act quickly, but there are almost always best-in-class solutions that others have already practiced. So instead of reinventing the wheel, learn from these different types of PR materials so that you can save time and ultimately improve your PR strategy.
Tactics, materials, collateral, tools, tips, and tricks— Whatever you may call them, they are a crucial part of making your life easier and your clients’ lives better.
If you’re already a pro at public relations and you’re looking for a deeper dive, jump ahead to whichever topic piques your interest:
People may say that press releases are outdated forms of communication, but that couldn’t be further from the truth. Press releases are a tried and true PR material that cut through the clutter and add some organization to the mayhem of media.
A press release is an official statement released by a business, brand, person, organization, etc., that reports any changes, updates or newsworthy events. This public relations tactic boosts brand awareness and trust, which is ultimately the goal of any PR strategy.
There are several types of press releases that all have the same general goals, but focus on specific types of companies and/or occasions.
Elements of a press release
These standard elements are seen across all major press releases. Go ahead and Google your favorite company + press release and you should see the below elements covered. Because as the saying goes, don’t fix what’s not broken.
Once you finish writing your press release, the last step is to distribute it to media professionals. You didn’t go through all of this work to have only a few people view it, so send it off to valuable connections and watch your exposure increase significantly.