Category: Pitchbook Companies

What Is a Press Release? A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance. Press releases are often handled by a company’s public relations[1] (PR) department. Companies issue press releases, which may be spread to a wider audience through the use of a newswire...

What makes a good media pitch? Is it…? The subject line Having a powerful idea Sending the right follow-up emails Sending emails to the right target audience Writing good copy that will spark your prospect’s interest Illustrating previous work you’ve done with other journalists These 8 media pitch examples will answer this question. So, if you really want to know...

As public relations professionals, we’ve mastered the art of writing a press release[1]. Catchy headline? No problem. Securing that perfect quote from the CEO? Easy. When it comes to crafting that ideal, newsworthy press release, we’ve got it down. So there’s nothing quite like the feeling of sending it out to your list of media contacts and having it fall flat....

Whenever you are launching a new product[1], you will produce a range of marketing materials in order to announce it is available for sale. There are several essentials you should include in a product launch press release to make the most of the opportunity to get media pickups about your new product[2] and spread the word. Why a press release?...