The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

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Forever 21 tries Chapter 11 on for size

The fast-fashion behemoth that clad a generation of teenagers has finally met its match. Forever 21[1] has filed for Chapter 11 protection, meaning it can restructure without necessarily liquidating all its assets or shuttering operations. It plans to “operate in a business as usual manner,” according to a press release. But the Los Angeles-based company reportedly plans to close up...

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