So, when you have exclusive information about something (e.g. a product launch), you can use this type of media pitch to raise even more awareness about your new product or service.
Instead of a template, for this type of media pitch, we’ll examine an email sent by Jason L. Baptiste to a TechCrunch journalist prior to his startup’s launch.
This is a press release that was sent almost ten years ago.
You could argue that people don’t send press releases anymore.
For the most part, you’d be right.
However, if you…
- Have a strong value proposition
- Provide truly exclusive information
- Add extra benefits for people who read your press release
… Then you have a decent chance of getting a response and starting a conversation.
Remember though: the information you provide and the person you’re reaching out to should be truly relevant.
The timeframe for someone to take action should also be as short as possible.
Thus, in the first paragraph of his email pitch, Jason L. Baptiste says:
“Launching PadPressed tomorrow…”
Not next week or next month, but tomorrow.
That leaves his prospect with a really short timeframe to take action.
In other words, it creates urgency and makes it difficult for the recipient of the email not to respond.
One pro-tip here is this:
Try to connect with your prospect on LinkedIn and Twitter a couple of weeks before you send your email.
Interact with their LinkedIn updates and Tweets and try to establish a relationship before reaching out to them.
If used correctly, this tactic can be really powerful.
Why we like it: It can be a great way to get some early traction and establish some media relationships that you can leverage later on.
Ideal for: Pre-launch startups that need to get some media coverage.
Tools to use: Respona
What to pay attention to: Be sure that the person you’re reaching out to has a genuine interest in what you’re offering as exclusive information.
Example #8: The “You’ve Missed This One” Pitch
This is a great way to get your product or service listed in list posts and comparison guides by bloggers and industry journalists.