8 Media Pitch Examples to Get You Press Coverage in 2021

Just finished reading your [Topic] article. It was interesting to learn [Insert Article Summary].

Noticed a couple of typos and thought I should reach out (it’s my OCD kicking in): 

Looking forward to your next story. What article are you working on next?



Note that the [Topic] and [Insert Article Summary] are personalization variables that you can edit and add to in the last step of setting up your email sequence with Respona.

Those variables are different than those you can add while in the “Create a sequence” stage.

For example, to add your prospect’s first name with Respona, all you need to do is move your cursor over the area where you want to insert the first name of your media prospect.

Click on “Insert variable”.

Next, choose the variable you want to add.

When you do, you’ll notice this variable is added to your email.

Variables are particularly useful for mass email campaigns, as they add an extra personalized touch to your emails.

Why we like it: No one wants to have typos or grammar mistakes in their work—this is why this tactic is so powerful.

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