8 Media Pitch Examples to Get You Press Coverage in 2021



After finishing up with our media pitch, we insert it into Respona’s editor and let Respona grade the tool based on four different parameters.

These parameters are:

  1. Subject line length
  2. Word count
  3. Question count
  4. Spam words[6]

Here’s our email in Respona’s editor:

The fields with {} are what we call “Variables”.

Here are some of the default Variables that Respona has.

Based on the PR software[7] you’re using, before sending your email, you need to personalize it by adding relevant information, such as adding a quick article summary that outlines your prospect’s article.

As we mentioned earlier, personalization in media pitching is very important, so mentioning a relevant content piece or recent article that your prospect has previously published can definitely help you get a positive reply. Additionally, including a unique email signature[8] will help put a human face to the pitch and further personalize your message.

Why we like it: It adds value right away and thus has a good chance of getting a reply.

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