8 Media Pitch Examples to Get You Press Coverage in 2021

That leaves us with 48% of top-tier publications believing that they don’t get any value out of the media pitches they receive.

This could also explain why most PR pitches[5] go unnoticed.

However, if we look closely at the data from this survey, we’ll come to a significant realization:

If we somehow manage to add value, we have a fair chance of receiving a reply.

One of the best ways to add value is by giving the person we’re trying to reach out to (e.g. journalist, influencer, blogger) something they can’t find elsewhere.

As you might have guessed, that “something” is data.

Here’s our first media pitch example:

Hey {first_name}, 

I’ve been looking for a few folks who have covered the topic of technology adoption and found your awesome post on {website_name}.

Loved the way you said [Insert Article Summary]. 

To conduct the study, we’ve used [technology for retrieving and analyzing data].

Some of the main findings of the study include:

You can take a look here: 

example.com/technology-adoption

Could you share your feedback with us when you do? 

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Share