8 Media Pitch Examples to Get You Press Coverage in 2021

You’ve read correctly.

TechCrunch—a target publication for most tech startups—stresses the importance of pitching the right publication and the right reporter in order to see your article, story, content piece or product get published.

Rest assured that if you do pitch the right reporter or publication and get press coverage, your whole business can be transformed.

There are many examples of companies that have been featured in publications such as TechCrunch, Forbes, Business Insider, Mashable and WIRED, and witnessed a significant uplift in their traffic or sales.

So, what makes a good media pitch? 

We’ll try to answer that question through a list of 8 media pitch examples—all of which have been tried and tested by people trying to promote their small businesses[4], new products or articles to the most prolific publications online.

Example #1: The “Have Some Data For You” Pitch

According to a survey by content marketing agency Fractl on 1,300 top-tier media publishers, only 52% of these publishers believe the pitches they receive are somehow valuable.

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