8 Media Pitch Examples to Get You Press Coverage in 2021

Some of the main findings of the study include:

You can take a look here: 


Could you share your feedback with us when you do? 



After finishing up with our media pitch, we insert it into Respona’s editor and let Respona grade the tool based on four different parameters.

These parameters are:

  1. Subject line length
  2. Word count
  3. Question count
  4. Spam words[6]

Here’s our email in Respona’s editor:

The fields with {} are what we call “Variables”.

Here are some of the default Variables that Respona has.

Based on the PR software[7] you’re using, before sending your email, you need to personalize it by adding relevant information, such as adding a quick article summary that outlines your prospect’s article.

As we mentioned earlier, personalization in media pitching is very important, so mentioning a relevant content piece or recent article that your prospect has previously published can definitely help you get a positive reply. Additionally, including a unique email signature[8] will help put a human face to the pitch and further personalize your message.

Why we like it: It adds value right away and thus has a good chance of getting a reply.

Ideal for:  SaaS startups that have access to data and conduct their own studies.

Tools to use: Respona

What to pay attention to: Reach out ONLY to people who’ve expressed interest in data and studies in your field of expertise.

Example #2: The “Thank You for the Help” Pitch

Let’s face it.

Everyone wants to feel valuable.

Everyone wants to feel like they contribute to helping someone find a solution to a problem they may have or to inspire someone to change their life.

This is why reaching out to someone and thanking them for the help is more likely to result in them reading your message.

Of course, it’s one thing to read an email and another to actually send a reply.

Nevertheless, this type of media pitching is great if you’re trying to build relationships with journalists, bloggers and influencers.  

Hey {first_name}, 

{Name} here from {Company}. 

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