Such phrases are:

• “top”
• “best”
• “review”
• “comparison”
• “alternatives”
• “recommended tools”
• “definitive guide”
• “highest rated”
• “tips”
• “list”
• “vs”
• “comparison guide”
• “reviewed”
• “options”
• “paid and free”
• “tools”
• “software”
• “advice”
• “ratings”
• “2021”

The above words and phrases are called search operators.

Combining them with the words/phrases that people use to search for your product will give you a search query.

For example, for the term “corporate training platform”, we’d have:

• Corporate Training Platform “top”
• Corporate Training Platform “best”
• Corporate Training Platform “review”
• Corporate Training Platform “comparison”
• Corporate Training Platform “alternatives”
• Corporate Training Platform “recommended tools”
• Corporate Training Platform “definitive guide”
• Corporate Training Platform “highest rated”
• Corporate Training Platform “tips”
• Corporate Training Platform “list”
• Corporate Training Platform “vs”
• Corporate Training Platform “comparison guide”
• Corporate Training Platform “reviewed”
• Corporate Training Platform “options”
• Corporate Training Platform “paid and free”
• Corporate Training Platform “tools”
• Corporate Training Platform “software”
• Corporate Training Platform “advice”
• Corporate Training Platform “ratings”
• Corporate Training Platform “2021”

You can then use  Respona’s search engine to find opportunities around these search queries.