Why we like it: It can be a great way to get some early traction and establish some media relationships that you can leverage later on.

Ideal for: Pre-launch startups that need to get some media coverage.

Tools to use: Respona

What to pay attention to: Be sure that the person you’re reaching out to has a genuine interest in what you’re offering as exclusive information.

Example #8: The “You’ve Missed This One” Pitch

This is a great way to get your product or service listed in list posts and comparison guides by bloggers and industry journalists.

Here’s how it works.

First, you need to create a list of words and phrases that people use to describe your product.

For example, let’s assume you have an online corporate training^[14] software tool that helps people create and sell online courses from their own websites.

Some of the phrases people likely use to search for your product are:

• Online Training Software
• Corporate Training Platform
• Online Course Builder
• WordPress LMS Plugin
• Course Creation Software
• Corporate LMS

You can then combine these terms with phrases that are often used in list posts and comparison guides.