Tools to use: Visme^[12]/Respona

What to pay attention to: Your design has to be solid, but the data itself has to be valuable as well. The combination of the two can get your infographic published on major publications.

Example #7: The “Exclusive for You” Pitch

The truth is that everyone’s seeking exclusivity.

Why?
Four words: Fear of Missing Out (FOMO).

People want access to exclusive information because of a powerful psychological principle called FOMO.

So, when you have exclusive information about something (e.g. a product launch), you can use this type of media pitch to raise even more awareness about your new product or service.

Instead of a template, for this type of media pitch, we’ll examine an email sent by Jason L. Baptiste to a TechCrunch journalist prior to his startup’s launch.

This is a press release that was sent almost ten years ago.

You could argue that people don’t send press releases anymore.

For the most part, you’d be right.

However, if you…