8 Media Pitch Examples to Get You Press Coverage in 2021

Create a new Opportunity.

Then, start setting up your opportunity.

Since we’re going to carry out this process automatically, choose “Automation” in the window that pops up.

This way, Respona will bring such opportunities right to your door and at the frequency you want.

Next, you need to adjust the parameters (settings) for your opportunities.

Your settings need to be as follows:

  • Automation Name: “You might want to check this” Opportunities
  • Frequency: Monthly
  • Market: All Markets
  • Send Alerts: Off
  • Advanced Settings: Leave as is

Next, you need to set the keywords that will trigger your opportunities.

Even though you can be broad with your targeting, we’ve found that the more specific you get, the better.

Your search operator should look like this:

To make this a bit clearer, let’s use an example for Respona’s own site.

One of the content pieces we published recently is about PR outreach[9].

This is a post with over 6,000 words, discussing everything someone needs to know about PR outreach.

As you might have guessed, the target keyword in this case is “PR outreach”.

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