8 Media Pitch Examples to Get You Press Coverage in 2021

Here’s how it works.

First, you need to create a list of words and phrases that people use to describe your product.

For example, let’s assume you have an online corporate training[14] software tool that helps people create and sell online courses from their own websites.

Some of the phrases people likely use to search for your product are:

  • Online Training Software
  • Corporate Training Platform
  • Online Course Builder
  • WordPress LMS Plugin
  • Course Creation Software
  • Corporate LMS

You can then combine these terms with phrases that are often used in list posts and comparison guides.

Such phrases are:

  • “top”
  • “best”
  • “review”
  • “comparison”
  • “alternatives”
  • “recommended tools”
  • “definitive guide”
  • “highest rated”
  • “tips”
  • “list”
  • “vs”
  • “comparison guide”
  • “reviewed”
  • “options”
  • “paid and free”
  • “tools”
  • “software”
  • “advice”
  • “ratings”
  • “2021”

The above words and phrases are called search operators.

Combining them with the words/phrases that people use to search for your product will give you a search query.

For example, for the term “corporate training platform”, we’d have:

  • Corporate Training Platform “top”
  • Corporate Training Platform “best”
  • Corporate Training Platform “review”
  • Corporate Training Platform “comparison”
  • Corporate Training Platform “alternatives”
  • Corporate Training Platform “recommended tools”
  • Corporate Training Platform “definitive guide”
  • Corporate Training Platform “highest rated”
  • Corporate Training Platform “tips”
  • Corporate Training Platform “list”
  • Corporate Training Platform “vs”
  • Corporate Training Platform “comparison guide”
  • Corporate Training Platform “reviewed”
  • Corporate Training Platform “options”
  • Corporate Training Platform “paid and free”
  • Corporate Training Platform “tools”
  • Corporate Training Platform “software”
  • Corporate Training Platform “advice”
  • Corporate Training Platform “ratings”
  • Corporate Training Platform “2021”

You can then use  Respona’s search engine to find opportunities around these search queries.

To do that, you need to create a new content-based campaign with Respona.

Then, insert your opportunities one by one and, based on what kind of media coverage you’re looking for (e.g. podcasts, news stories), set the filter accordingly.

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