What makes a good media pitch?

Is it…?

• The subject line
• Having a powerful idea
• Sending the right follow-up emails
• Sending emails to the right target audience
• Writing good copy that will spark your prospect’s interest
• Illustrating previous work you’ve done with other journalists

These 8 media pitch examples will answer this question.

So, if you really want to know how to write media pitches^[1] that get press coverage, this guide is a must-read.

The obvious question we need to answer before moving on to the email templates I have for you is, “What is a media pitch?”

In other words, why should someone consider using media pitching and start cold-emailing people as part of their marketing strategy?  

Before answering that question, let’s consider this:

As most top-tier publishers receive^[2] between 50 and 500 pitches per week, it’s all too easy for your email pitch to get lost in the noise.

It’s crazy, right?

Imagine if you had to read somewhere between 50 and 500 email pitches—mostly from total strangers—every single week.

Assuming you do read some of them, how would you pick the ones to reply to and spend more time examining?

To put it plainly, what makes a cold email^[3] stand out from the noise and have a chance of further exploration?  

To begin with, media pitching isn’t a new thing.

As you can see from the below table, the interest for the term “media pitch” has remained fairly steady for the last five years.

So, before delving any further, let’s try to give a proper definition to media pitching.

Media pitching is the process of promoting (pitching) information about your products and services to journalists, bloggers and people with influence in your industry, with the purpose of getting press coverage, brand mentions and extra exposure for your business.

Now, you may be wondering: why is this important?

The answer is simple: media coverage from the right publication can really help your startup or established business raise awareness and grow.