8 Media Pitch Examples to Get You Press Coverage in 2021

What makes a good media pitch?

Is it…?

  • The subject line
  • Having a powerful idea
  • Sending the right follow-up emails
  • Sending emails to the right target audience
  • Writing good copy that will spark your prospect’s interest
  • Illustrating previous work you’ve done with other journalists

These 8 media pitch examples will answer this question.

So, if you really want to know how to write media pitches[1] that get press coverage, this guide is a must-read.

The obvious question we need to answer before moving on to the email templates I have for you is, “What is a media pitch?”

In other words, why should someone consider using media pitching and start cold-emailing people as part of their marketing strategy?  

Before answering that question, let’s consider this:

As most top-tier publishers receive[2] between 50 and 500 pitches per week, it’s all too easy for your email pitch to get lost in the noise.

It’s crazy, right?

Imagine if you had to read somewhere between 50 and 500 email pitches—mostly from total strangers—every single week.

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